I'm sure everyone has heard of him/seen his stuff, regardless of that I still thought it worthy of inclusion. I love the way his photography is so dramatic, often humorous, and most exaggerated, and the questions it sometimes asks of contemporary society and culture. Evian used his skills for an ad campaign (shown bottom) a while back, pretty 'sugary' photography and maybe a little overdone, but memorable all the same. Intersting change from their adverts which usually concentrate on that 'which is pure'...
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